They only have two stores in Jakarta, but I already love their approach of simplicity and no-brand concept in all of their products. Pure design and functionality. I was pleasantly surprised to know that they have four iOS apps already developed and marketed: a calendar/to-do app, a notebook/scrapbook app, a travel companion app and what else, an apparel catalogue! However, they are pretty different in this effort: they still put their brand on the icons.