When people say blogging is kind of left behind, or dead, I was a little bit skeptical. The advent of microblogging services seemed euphoric at first, and people seem to favour its practicality and spontaneity, albeit the possibility to curate our timeline.
Microblogging services lack proper archiving system, mainly because contents are rapid, time-sensitive and not designed to be fetched back in the future. Snippets of information seem to be insignificant, though when executed rapidly, they put pressure on the server infrastructure.
However, blogging is more than just a mechanism, if we are to compare the two scales. Behind the clickety-click publishing system and geeky infrastructure, there is a human concept. If we are to look at blogging as a tool, then we can say anything on it, fire away. However, blogging is a medium in which we may coherently deliver a message. Every post gradually builds it, shaping a brand, a voice.
There are still rooms for well-edited, well-curated blogs or online periodicals out there, especially for Indonesia. I don’t think we need huge investments for a quality blog. It’s easy to start and design a blog, it’s harder to maintain the quality, it’s even harder to build a brand and voice out of it. However, it ends up on our commitments.
For me, blogs are still the sure-fire way of accommodating our voices regardless of the bitter fact that we might get unheard of. Submitting articles to publishers and “established” mass media isn’t a guarantee that it will get published. Blogs, in the other way, make us easy to put everything online, so easy that it gets a lot noisy out there. To reduce the noise, why can’t we all make better blogs?
If you have personal blogs, try by at least curating information and make them your “own”. If you research something on the web and you find an article of your interest, try to rewrite it, revise, take another point of view and make a voice of your own. A post doesn’t have to be academically lengthy. Also, if you are writing your personal feelings and thoughts, at least edit and see if it is coherent and nice to read.
Thematic blogs have the same rule: edit and curate. Even more, be grammatically correct. They can be overwhelming, but people will appreciate the attitude. Check multiple sources and perspectives. Be good and consistent if you can’t be great and innovative. Decide the voice and matters, and how readers would interact (comments, Twitter, or any other forms).
By the end of the day, blog posts are meant to be read casually, unless we are publishing scientific journals. I’d rather read short, coherent and thoughtful one paragraph blog post than a long shot that steals my precious time away.